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The Culture of Philanthropy
Mike Cowart, Thompson & Associates
Across the nonprofit sector, donor attrition is 55%. Why? Last year, only 25% of first time donors made a second gift. Why? Why do the majority of nonprofits only ask for donations from discretionary income in the midst of the greatest transfer of wealth in history? The culture of philanthropy has a direct impact on these questions. What is it? How do you change it? How do you measure it?
Mike Cowart joined Thompson & Associates in 2014. Mike has served the nonprofit sector for more than 30 years, specializing in donor acquisition and retention via direct marketing. His clients value his emphasis on culture of philanthropy to enhance donor loyalty. He has also served as Chief Operating Officer of an international faith-based ministry.
For the past eight years, Mike has worked primarily with nonprofit healthcare foundations. His weekly blog, "Tuesday Tip," is read by hundreds of healthcare development professionals.
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